Introduction to Media Writing, Maryville University

Welcome to the course blog for the Spring 2009 edition of Introduction to Media Writing.  Here is a link to your course wiki page.  Remember that you need to log in to post to either the wiki or the blog!

Wednesday, March 11, 2009

Contrast with blogging

The two blogs that I chose to contrast were The Chronicle of Higher Education, http://chronicle.com/news/ and 93.7 The Bull, http://www.thebullrocks.com/main.html. The Chronicle of Higher Education site contains information regarding higher education news from around the web, while The Bull is a radio station that plays country music.

These blog sites are different in many aspects. For instance, while each site communicates specific news and information, The Chronicle of Higher Education is a more formal and professional site tailored around education and learning, and The Bull’s website had more of an advertising focus which was more entertaining and fun. The Chronicle of Higher Education appears to have a target audience of professors and students, while the target audience of The Bull includes country music fans, both young and old. Another featured difference between the two sites is the cursor. On the Chronicle of Higher Education site, the cursor is the standard format, or more professional view of the cursor, which is the pointer finger. On The Bull, the cursor is customized to be the “rock on” sign which is the symbol of the thumb, pointer finger, and pinky finger.

Blogging on these two websites also included several differences. For example, anyone can blog on the Chronicle of Higher Education website. However, on The Bull’s site, viewers can only view blogs from the radio hosts but are not allowed to blog. The Chronicle of Higher Education blogs were more grammatically correct and professional compared to The Bull’s blogs which were more informal and resembled text messages.

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