Tobacco and Alcohol!?!?!

http://www.thetruth.com/

This is the website for the Truth campaigns that have been swirling the nation for a couple of years now and they are all over the place. You see them on tv, online, newspapers, and pretty much anywhere you can. The truth campaigns are trying to get the word out on how bad tobacco is for everyone and how many people die from it on a daily basis. You see all the commercials and they are all very clever and actually get you to think about what the point they are trying to make. But what you may have not seen is the website itself and the image they are putting out. If you look really hard and break it down like we usually do with the websites we see, you will see that this website is mainly directed towards the younger crowd and not the older crowd. What you will find is that the images and cartoons that are on there are very childish and draw the attention of younger people. Not to say that younger kids always go on the website to look at how bad the tobacco is that they are smoking. Even watching the commercials you will see that they are drawing to a younger crowd. For instance, if you remember the commercial they brought out with the guy playing the roll of a stuffed animal and talking to the younger kids. That is exactly what they are trying to do even if it does or does not work.

http://www.abc.net.au/reslib/200811/r316163_1400575.jpg

So I found a very interesting picture online and it is from the Australian government and it's a girl who is obvisously at a party and has done some binge drinking and has passed out through a glass table and has a bunch of cuts on her upper body. What is interesting is the fact that above the girl who is passed out is facts that say that 1 out of every 4 hospitalized people aged 15-24 are due to alcohol. Now first of all that is a very interesting stat about Australia to begin with. This either means they have a lot of underaged drinking or that these kids just don't know when to quit. I also thought it was weird that the government brought this to the attention of the people so openly because some would think that they should be doing something about this and not just puttin the stats out there. Something to think about.