Health Campaign

http://www.youtube.com/watch?v=aAnMLpdbG4Y

I decided to take a look at how different types of public service announcements can get your attention. I personally like the ones that take a more fun approach to getting the point across. I am more likely to pay attention to something that catches my attention when it is funny, rather than being super serious, although, sometimes those leave a lasting impression as well, (i.e. the MADD psa’s leave a lasting, sad impact).
This PSA demonstates the need to used energy efficient products and the way they demonstrate that they are reducing energy is by using static electricity to power everything in the house. This is definately not a practical solution, however, it is a great demonstration of how being silly can get you to pay attention and consider alternatives to reduce the use of unnecessary electricity.

http://www.allacademic.com/meta/p112573_index.html

This site discussed the question, Do Emotional Appeals work? It was report done to find out what type of public service announcement has the most effect on people as it relates to getting them to stop smoking. The study discusses different campaigns that have worked. The “truth” campaigns that trigger an emotion were the focus of this paper. The PSA’s that evoked fear seemed to also make the responders angry.

I feel that for me personally, finding some humor in a serious topic is a better way to get me to react. Making me fearful also makes me angry and when I am afraid, and angry, I become non-responsive.