Ball Girl -- Amazing Catch

This is a great example of viral marketing.  This was passed to me in an email, and has been seen by over a million and a half people (and that is just this particular post).  Its done by gatorade, and at first viewing you think it is real.  Its much more "real" looking than a lot of other viral campaigns I've viewed.  The one problem I find with it however is the lack of Gatorade in the commercial.  After she sits back down there is a bottle next to her chair, but if you blink you'll miss it.  I would think a better way to do this would be to change or add a Gatorade sign to the left field wall.  It wouldn't lose its authenticity as most ball fields have filled every last space with an advertisement.  

Manalogues

http://www.manalogues.philips.com/

You guys gotta see this post. This is really an interesting form of guerilla marketing. Does this type of advertising really attract someone to purchase a razor? It seems kinda offensive, but perhaps that a smooth face is no longer enough to sell a razor.

This ad reminded me of being at a dark comedy club with the low lights and a one man “show”. A screen comes up that shows titles to “movie clips”. You click on each “clip” and it takes you to the man going through a scene that has to do with him shaving off his private area hair. There are six “movies” to chose from. You as the audience are allowed to add clapping if you are enjoying the “show”. I can’t imagine this having a good impact for the company, then again, I guess sex sells, but this isn’t really sex, this is some man talking about cutting his hair. To me personally, this is not a good advertising campaign, however, I am not a man, perhaps, this ad is the equivalent of the women being pulled to the skinny ads.

To me, this ad does not sell to the target of people we are going for in our project. The main audience for our ad project is women. However, this is a good contrast to what may appeal to a man.

Guerrilla Vitamins

This is an example of guerrilla marketing that relates to my group project. In this example you will notice a grocery store shelf stocked with all different flavors of Vitamin Water. One section of the shelf has intentionally displaced the Vitamin Water with a variety of scholarly books. This is a great representation of the image that Vitamin Water is trying to project through guerrilla marketing. It shows the consumer that one can achieve what is in these books simply by just twisting open a Vitamin Water. This example is extremely successful and shows the cleverness that such a product wants to create with each and everyone of its users. This relates to my group project because our invention enables one to inhale vitamins in the shower hopefully giving them the power and knowledge that is similar to the image that Vitamin Water has created for its users.

http://www.youtube.com/watch?v=l81G6yb_0s0

Another aspect of my group project can be seen in this example of guerrilla marketing. This is a commmercial by Vick's VapoRub. This commercial shows former President John F. Kennedy unsuccessfully giving a speech due to a stuffy nose and congestion. With the help of Vick's VapoRub this would not have taken place and his words would have been spoken and heard clearly. This relates to my project because Vick's VapoRub is an inhalant that helps make people, who are suffering from cold symptoms, feel better. We are hoping to show consumers that our product will similarly make people feel better and stronger by supplying them with their daily dosage of vitamins while in their daily shower.

2nd viral marketing assignment, By Tyler Schmitz

http://videos.webpronews.com/2008/11/21/pubcon-blending-viral-marketing-into-your-marketing-strategy/

For some reason I couldnt get the video posted, I kept trying but it kept giving me an error message, so I wrote out the website instead..

After looking at this website and the video that came along with it about viral marketing, I actually have a better understanding about the whole thing. The video that I watched was very informational and told you everything about how to get started to how to finish. That really works for this video and this kind of campaign.

This video went on about how to blend different aspects into viral marketing all into one, they used a blender to represent what they were doing. Another big thing that I really liked was how the video got people involved. That alone was neat to see.

This video really did its job to making some average human being understand what this stuff is all about

Great Example of Both Political Ads and Guerrilla Ads

Check out this news story about CNBC's correspondent Rick Santelli going on a rant about how he shouldn't have to help pay poor people's mortgages because it "encourages bad behavior." Interesting how he didn't bother going on a rant about how Wall Street was gutting the U.S. and world economy for a dozen years or so...but I suppose if you're rich you have a right to do that sort of thing.

Silly Viral Marketing Commercials

TV Commercials!

http://www.youtube.com/watch?v=kmDNXitTn0w&feature=related

This is what I believe to be a bubble gum commercial that was banned from being on TV, but you can really tell how well it was marketed and how you cannot tell what exactly they are trying to get out there. They have the beach setting with the beautiful girl dancing around with the not so attractive man watching her dance around and then you see them kiss and he falls down but keeps up because of the gum they are sharing in their mouth. I believe this would of really worked out for this product because of the provocative actions that are going on.

http://www.youtube.com/watch?v=9TxVJAkwbqA

This is probably one of the funniest commercials I have seen in awhile. It is the Orbit gum commerical "Dirty Mouth Test 37" with the cheating husband and how they used different words to replace them instead of using curse words. At the same time they are choosing orbit gum and the fact how they use the "dirty mouth" emphasis and the cursing going into it and how well it was played out worked perfect with their campaigning for the gum.

Pond's Facial Scrub-guerrilla marketing

The example that I chose which demonstrated guerrilla marketing was from http://www.ibelieveinadv.com/commons/pondsantibacterialfacial. The reason I chose this example was because of the eye catching 3-D pore in the billboard. I found it amazing that Pond’s felt it important enough to spend double of advertising dollars on two back-to-back billboards to promote their facial scrub product. This advertisement also caught my eye because of the man scrubbing out the bottom of the pore, which is something that we all wish could be realistic, but could never happen. Having that man appear at the bottom of the pore demonstrated in my mind that Pond’s facial scrub gives your skin the feeling of deep cleanliness that most women desire. One thing I would have considered doing differently in this advertisement was switch the color of the background from white to maybe a soft peach color, resembling skin tone color. I’m not sure if switching the color of the background would have a positive or negative affect on the advertisement since Pond’s has a diverse targeted market. Overall I think that Pond’s facial scrub had an excellent idea with this billboard advertisement. I question whether Pond’s advertising dollars were spent wisely because most Americans don’t pay close attention to billboards and the actual advertising appearing on them. Although this billboard is “out-of-the-box” compared to typical billboard advertisements, I wonder if Pond’s would have received more viewer attention on their facial scrub advertising if they had used the same picture concept in print journalism versus billboards.

Nike may set the standard for Guerilla Marketing

The Nike Gone Running Guerilla/Viral campaign was successful by most accounts. Nike placed Gone Running Will Return at… signs in interesting settings and also handed out free Gone Running Signs. Nike played into the public inclination to look at signs and the unexpected wording of a frequently seen sign sticks in the memory. The signs display clever sayings when set to various times. Nike’s campaign was a guerilla approach that went viral as people received the signs and began displaying them at their places of work.

Part of the success of the campaign is that it tapped into women runners’ emotions. It recognized the challenge many women face; trying to be fit and exercise in the midst of the many demands on their time and energy. The signs reminded women to take time for themselves and “gave them permission” to do so. While aimed at women it was also a message and emotion that many men related to as well.

If the many blogs that displayed the signs and commented on the campaign are any indication, Nike got a lot of mileage out of a relatively inexpensive print campaign. This is likely no surprise to Nike, who seems to have mastered non-traditional campaigns and circumventing traditional media. In 1996 they placed materials, signs and banners strategically around Atlanta during the Olympics, making an end run around the Olympic “sponsorship” rules and left most attendees and viewers believing that they were sponsors. They successfully repeated this strategy for the 2002 World Cup. In an interview with MSNBC, Nike’s brand manager said, “Nike likes to come at things from a different angle.” Given their past success at guerilla and viral marketing, it’s likely that we will see more of this approach from Nike. 

Viral Marketing Campaign: The Dark Knight

http://www.youtube.com/watch?v=vuE_ibcOdkE
It won't let me embed!
But anyway, the summer blockbuster The Dark Knight was filmed in Chicago, Illinois, and during filming the cast and crew would host rallies like this one to spread the word about Harvey Dent, who is one of the main characters in The Dark Knight. Videos like this one got posted all over YouTube and sparked interest in the movie. People that were not familiar with the character Harvey Dent got curious and probably googled who Harvey Dent was, thus creating buzz about The Dark Knight.
Additionally, various posters and faux Gotham websites were created with the joker's disturbing graffiti all over them. Even Gotham newscasts were created to spark interest in The Dark Knight. The joker's graffiti drawings became a huge trend during Summer 2008 all over the internet, which in part led to the huge success of The Dark Knight.

Week 5: Guerrilla Marketing Example

This guerrilla marketing campaign targets women who are predominantly extremely fashion fixated.  However, it captured the attention of hundreds of people and various businesses.  Lux is a company that sells skin care products and their target market is mostly women.  The company was trying to gain more consumers and knew that women in Indonesia were especially style conscious, so they constructed an advertising method that would grab that specific demographic.  Lux wanted to “remind” these ladies that silky-smooth skin is the most essential style necessary and that without it; their fashionable clothes would mean nothing. 

The company’s campaign used large trees that had coarse, peeling bark to exaggerate and to represent a woman’s dry legs.  They placed fashionable, oversized shoes on numerous trees that are easily visible to the public to attract attention. The modish exhibit of shoes gained immense amounts of attention from Jakarta's most well known branches of companies, shopping regions and from many out lookers.  Lux received masses of complimentary “media impressions.”  The advertisement was included in popular women’s magazines such as Cosmopolitan and was broadcasted on several radio stations and TV channels.

This promotion would relate to my group’s campaign because it shares the same target market.  The convertible shoe is targeted towards women who are fashion conscious, but also realize that it isn’t always realistic to wear high heels.  An idea for the convertible shoe marketing campaign would be to have different women standing and walking around the same public area.  Some of them would be wearing the convertible shoe, while other women would be wearing high heels.  The women that are wearing the convertible shoe would be able to switch their shoes from heels to flats once their feet started to hurt, while the ones who are wearing heels are stuck with the feet pain.  This is like Lux campaign because it shares the same target market, fashion theme and public eye approach.

Mini Cooper Goes Guerilla

When we started discussing guerilla and viral marketing last class I was clueless. I've never heard of such a thing. Maybe I'm living under a rock, but this, like much of the other material in class, is new stuff to me.

I was a little confused at first as to the difference these two marketing techniques have both from one another and from more conventional marketing techniques. So I did what most people do when you don't understand something, I Googled it.

I found a ton of awesome ideas that were creative, original, and even funny. Through my Google search I kept coming across guerilla ads for the Mini Cooper.

Since the guerilla campaigns for the Mini Cooper kept catching my eye, I decided to check out the MINI website to find out a bit more about them and their philosophy. The MINI line of cars is dedicated toward global minimalism. Their vehicles are supposed to be Green friendly, fun, sporty, agile, and spacious despite their outwardly small appearance.

Through their guerilla ads I feel that MINI did an unbelievable job in getting their minimalistic approach toward technology and transportaion across in a delightful fashion.

Here are a few examples of the MINI guerilla ads that I found at: http://inventorspot.com/articles/mini_cooper_no_small_advertising_6530

This ad was placed above urinals in the men's restroom of MINI retailers throughout Canada. It's hard to see the image closely, but above the urinal is a picture of a MINI Cooper convertible that says to "Test Your Handling Skills." Below the picture is the urinal with little orange cones to mimic a little driving test. I thought this was pretty funny and clever.

Again, the MINI guerilla ad above is illustrating the the MINI Cooper's handling ability. This one was put up in airport terminls. You can see the posters depicting orange cones with the MINI logo, and then the tire mark on the floor as though a MINI Cooper had just whipped on through the airport terminal. This ad actually made me think of Matt Damon driving the MINI Jeff Gordon style in the Bourne Identity.

In this image above MINI has placed a MINI Cooper at the top of a subway station. The open door says "SIZE". It makes it appear that large groups of people are getting in and out of the car. This guerilla technique is trying to show how roomy the interior of a MINI Cooper actually is.

The SUV says "What are you doing for fun this weekend?" with a MINI logo. The MINI Cooper has been placed on top of the SUV as though it's a canoe, bike, etc. This is a funny way for MINI to convey the excitement and fun that is part of the MINI Cooper package.

This last image is another example of a guerilla tactic used by MINI. I found this image at: http://www.funnymos.com/page/4

This is another one that illustrates the agility and fun of the MINI Cooper. The use of white arrows painted on several streets shows how the the MINI can handle tight turns.

What I discovered in my Google quest was what guerilla marketing entails. Basically guerilla marketing enlists unconventional ways to promote a product or service by investing in creativity, originality, and time/energy. Generally this methodoligy is conducted in unexpected locations and ways in order to make the product memorable and create a buzz.

I think MINI illustrates the guerilla approach to marketing well. They got pretty creative in showing what the MINI Cooper is all about. They used these guerilla tactics to tie into the MINI philosophy of minimilism. MINI seemed to really rely on creativity and unexpected places (men's restrooms, subways, the streets, and airport terminals) to show that their cars are exciting, drive well, and are spacious. The unconventional methods they used make their car stand out from others.

Silence Your Rooster TV Ads

Silence Your Rooster TV Ads

As soon as you started talking in class about the viral marketing, my mind immediately went to this ad. I remember the first time I saw it on tv. I couldn't figure out what silencing the rooster could possibly refer to, you just saw this rooster doing things to annoy the people trying to sleep. One had the rooster playing basketball, another had the rooster jumping on a car so the car alarm was going off. After seeing two or three different commercials with the same theme, I had to figure it out. There is no type of adverting on the screen, just this rooster doing things that are very annoying and loud. Then, across the bottom of the screen, you see, visit SilenceYourRooster.com. Well of course you want to see what the ad is for, right? The silence your rooster is the only thing you have to go by. There are no logos, no words, no indication of the type of ad it is. So, I go to the silence your rooster website. Or am I the only person who didn’t get the theme? Then once you go to the website, you see that it is an advertisement for Ambien CR. Oh, I get it, silence your rooster.....silence the noises that abruptly wake you up out of a nice sleep. What a great way to get people to try your product. After you get to the site, you can click on, what else, but the rooster, and order a seven day free trial of the product. The site also includes a game where you can hit the rooster, therefore, silence the rooster.

Body art and guerilla marketing...?

I found an extremely permanent type of guerrilla marketing... Tattooing! There are many companies out there that will pay people to get their logo or website permanently drawn on their skin. And I've done some research about it, and they don't get paid near enough to have a life-long advertisement for this company.




Some are a little more discreet than others. But these are paid even less for.








Some are completely by choice also, and therefore the person is unknowingly advertising for a company, because they just enjoy the product.

Then some are paid for in great amounts because they are so noticable. But more than you would even realize, there are advertisements everywhere!

Diet Coke and Mentos viral marketing

Personally these are two of my favorite things, and after watching this video it makes me wonder what its doing to my insides??

The Interesting thing about this whole experiment was that it was not done, by the companies (Mentos or Coke) or by

an advertising firm. This was done to start, as part of a comedy sketch and when the comedian and his friend noticed the

response the experiment grew.  This took them all the way to the David Letterman Show, after getting 1,000 hits an hour on their

youtube video. Originally Coke wanted nothing to do with the experiment because they felt that it did not fit with the "brand personality"

of diet coke. Not long after making that statement however, coke jumped on the bandwagon, just as Mentos already had. They even started 'The Coke

Show' were they encourage, fans of Voltz and Grobe to try their own experiments and post the videos on Coke's website.

What makes this effective, and original, is the fact that this was not done to promote the two name brands initially. Yet something

simple as putting a Mentos into a Diet Coke exposed those two companies to numerous people, and perhaps has wound up

in the possession of numerous people who would not typically buy those two products.

Here is an article for a little more information on the subject.

http://www.businessweek.com/technology/content/jan2007/tc20070116_569213.htm

My Addidas!

This is Run DMC and they were a very popular rap group back in the 80s and revolutionized the hip hop world. When you first look at this image you may or may not notice what is going on here. At first glance you may just think it's your normal hip hop photo, but if you look closer this was there accidental advertising pitch with the Addidas with no shoe laces. This was probably one of the coolest ad pitches I've seen. If anyone ever followed this group you know that the Addidas without shoe laces spept the nation and all kids were wearing them in this way. All they were doing was wearing them the way they wanted to and it stuck and became a fad quicker than ever. The group even made a song that was and still is very popular in "My Addidas" and everyone was holding their Addidas in the air with no shoe laces. Obvously, they were limited to these shoes but when you make such a hit so fast what more do you need.

Sopranos-Guerrilla Marketing Campaign

The example that I chose which demonstrated guerilla marketing was from http://brainwash.webguerillas.de/wp-content/uploads/2006/11/guerilla. The reason I selected this example is because it caught my attention through the thumbnail version, seeing an arm dangling out of the back of a taxi cab enticed me to view it further. When I saw the entire image, I really liked the creative aspect of the arm dressed in a nice suit coat dangling out of a trunk. This definitely had great effectiveness considering the people walking by on the sidewalk staring at this arm. What didn’t catch my eye at first was the bumper sticker that was next to the dangling arm which read “Sopranos Only on HBO.” I believe that the position and size of the bumper sticker lacked the total effectiveness and became a limitation of this marketing campaign. When I first looked at the two images of the dangling arm, I didn’t notice nor could I read what the bumper sticker said in the smaller view. In the close-up view, both the arm and the bumper sticker are more visible by people walking on the sidewalk or passengers in other cars. However, the bumper sticker might still be hard to read because of the shadow of the dangling arm and the back end of the car which darkens an already black bumper sticker. I believe that this campaign has originality and creativeness, but I think that if the bumper sticker would have been placed on the opposite side of the arm and made slightly larger, the effectiveness would have been greater.

Guerrilla Marketing: Dove Pro-age Campaign

Dove Pro-age Campaign Video

            Dove’s Pro-age campaign grabs attention and screams originality because its advertisements feature women who are over the age of fifty in their birthday suits.  It is original because the advertisements use “normal” women who have “imperfections.”  The women have various body types, skin tones and hair color, which conflicts with the media’s normal representation of what a beautiful woman looks like.  An overwhelming majority of the media portrays the idea that women are only beautiful if they are tall and thin; Dove’s campaign fights to represent “real” women, which is original in itself.

            The Dove Pro-age campaign was extremely effective in creating a buzz of chat amongst societies.  The ad campaign has been released through the World Wide Web and in various movie theaters, which automatically generates response because so many people are exposed to the campaign advertisements.  The ad had an enormous response rate.  It was effective because it let Dove know if these were the kind of advertisements that women actually want versus what the media advertises on a daily basis.  The feedback that Dove received was a combination of both negative and positive emotions.  While a majority of women praised the campaign for portraying “real” women, some were affronted because the women were naked in the advertisements. 

            The campaign ran into an obvious limitation; some people were offended by the nudity in the ads.  In the United States, the commercials have been prohibited by network TV because the women in the ads were showing too of their bodies unclothed.  However, please note that not one of the women’s bodies was entirely exposed and that the ad does not give off a sexual vibe, which raises questions about how our culture depicts sexuality.   

Tyler Schmitz Guerrilla marketing

http://www.bootstrappingblog.com/10-great-guerrilla-marketing-examples

This whole website has 10 different Guerrilla marketing examples, with 9 of them being pictures and one of them being a video. After looking at all these examples, I like them all they all stick out and its a very smart way of advertising. All of these examples are very original and they are effective by just basically being there. For example one of the pictures has a trash can in it and written on the can it has "for the homeless everyday is a struggle with a painted knife and fork on there. Proving that all homeless people have is trash to eat from or can afford and we as people need to go out of are way to help. That is a very effective way of guerrilla marketing becasue it puts everything into perspective. Thats what this type of marketing tries to do. It tries to put everything in the real world to prove to the person trying to read it that there is a problem out there and we need to fix it.When looking at different examples this kind of marketing sticks out to me the most. it really makes me think and take things the right way. Some of the limitations that it does have is going out of there way to offend people and that is something that you dont want, but overall all these examples are very well thought up and put together.

Viral Marketing Examples

Deb Shearer


All of these came from my own e-mail inbox of items I have received from others.


Honda video – really cool! 2 minutes. The text that accompanied the e-mail I received for this said the following, "There are no computer graphics or digital tricks in these images. Everything that you see happened in real time exactly as you see it..

The recording required 606 takes and in the first 605 takes there always was something, usually of minor importance, that didn't work. It was necessary for the recording team to install the set-up time after time and it took several weeks working day and night to achieve this effect.

The recording cost 6 million dollars and it took 3 months to finish, including the engineering design of the sequence. The duration of the video is only 2 minutes, but every time that Honda shows the commercial on British television, they make enough money to support any of us for the rest of our lives. However, this commercial has turned out to be the most displayed in the history of the Internet.

Honda execs think that it will pay for itself simply because of the free showings (Honda is not paying one cent for you to see it) When Honda senior execs viewed it, they immediately approved it without hesitation-including costs. There are only six Honda Accords built by hand in the whole world, and to the horror of Honda engineers, the recording team disassembled two of them for the recording.

Everything you see in the sequence (besides the walls, floor, ramp and untouched Honda Accord) is part of those two automobiles. The voice is that of Garrison Keiller. The commercial was so well received by Honda execs when they saw it, that their first comment was how amazing the computer graphics were. They almost fell out of their chairs when told that the recording was real without any graphics manipulation. By the way, about the wind shield wipers in the new Honda Accords, they are sensitive to water and designed to start working as soon as they get wet.

Winter Sucks! This is a British (I think) ad but the logo and tag line appears very briefly at the very end.

Some people may find this ad a bit offensive but it is very typical of British humor and advertising.

Rough Morning - for IBC Rootbeer - there are several other similar ads for European beers. It seems that the British and European advertisers have grasped onto the viral commercial more quickly than the US market.

Gatorade Ball Girl Catch Watch to see if you can spot Gatorade in the video clip.

Guerilla Marketing

Deb Shearer
Interesting Article to FTC requesting investigation of Guerilla, Viral, Stealth, Buzz Marketing techniques as potentially deceptive advertising.

I think this has visual as well as physical impact

I like this visual of a “cleaner” street marking

Ad for a Dentist’s office – similar to College bulletin board

pull off ads for selling a car or asking for a room mate!

Above examples are from Bootstrapping blog.com

Very creative, applicable and “within bounds.”

In case you can’t see the close up – it’s a carton

of eggs wrapped with a label that says “handled

by Virgin Atlantic” on the luggage conveyor for a

Virgin Atlantic flight.

From http://blog.larrybodine.com/

From: http://www.brainswitchadvertising.com/

1st blog assignment by Tyler Schmitz

TYLER SCHMITZ




This is my favorite radio station to listen too, but their website is not very well done, It pretty plain and wouldnt catch anybody's attention. The only thing that I do like is that it shows different times people are on.





This website is z1077, I really like this website and the reason I chose was becasue of how well it was put together, whatever you need is on this site. Whats playing, what recently played, top songs, videos and so on.





The reason I chose Kezk.com is because this website has a lot of pictures to it, more than any other website. It also has many different advertisements as well, which I think is a turnoff







The reason that I picked this website is because it reminds me of the 1077 website. It really stands out with all the different colors. Its also a real simple website that is easy to get to where u wanna go.








The reason that I picked this website because I like their morning show and they keep track of all their old funny songs and funny skits they do. This website is easy to read and find your way around.







The five websites that I chose were all different radio stations. The reason that I picked radio stations is because I would like to go into the radio industry. Four of the websites I thought worked really well. Z1077, and kshe 95 websites were similar in how they presented with colors that stood out. I think that really draws the audiences attention toward their page. Also both of those pages had a lot of useful information on them that people want to know. For example, Songs that were currently playing on the actual radio station and different events coming up.

The y98 and Kezk ad were similar in they have a lot of ads on their website, which I think is a big turn off, unlike z1077 and Kshe95 these two did not stand out and were more concerned about selling different ads or certain items. The reason that these websites do not work is because the viewer does not get on a radio station website looking for advertsiments.

The website that was different then all of them was the new espn radio station. This website was completley boring and would turn a viewer of as soon as he seen the sight. It could be becasue its a new sight, but something needs to be changed with that website. The better websites have more information on it, along with good information and fun things to do.