Guerrilla Vitamins

This is an example of guerrilla marketing that relates to my group project. In this example you will notice a grocery store shelf stocked with all different flavors of Vitamin Water. One section of the shelf has intentionally displaced the Vitamin Water with a variety of scholarly books. This is a great representation of the image that Vitamin Water is trying to project through guerrilla marketing. It shows the consumer that one can achieve what is in these books simply by just twisting open a Vitamin Water. This example is extremely successful and shows the cleverness that such a product wants to create with each and everyone of its users. This relates to my group project because our invention enables one to inhale vitamins in the shower hopefully giving them the power and knowledge that is similar to the image that Vitamin Water has created for its users.

http://www.youtube.com/watch?v=l81G6yb_0s0

Another aspect of my group project can be seen in this example of guerrilla marketing. This is a commmercial by Vick's VapoRub. This commercial shows former President John F. Kennedy unsuccessfully giving a speech due to a stuffy nose and congestion. With the help of Vick's VapoRub this would not have taken place and his words would have been spoken and heard clearly. This relates to my project because Vick's VapoRub is an inhalant that helps make people, who are suffering from cold symptoms, feel better. We are hoping to show consumers that our product will similarly make people feel better and stronger by supplying them with their daily dosage of vitamins while in their daily shower.