The Interesting thing about this whole experiment was that it was not done, by the companies (Mentos or Coke) or by
an advertising firm. This was done to start, as part of a comedy sketch and when the comedian and his friend noticed the
response the experiment grew. This took them all the way to the David Letterman Show, after getting 1,000 hits an hour on their
youtube video. Originally Coke wanted nothing to do with the experiment because they felt that it did not fit with the "brand personality"
of diet coke. Not long after making that statement however, coke jumped on the bandwagon, just as Mentos already had. They even started 'The Coke
Show' were they encourage, fans of Voltz and Grobe to try their own experiments and post the videos on Coke's website.
What makes this effective, and original, is the fact that this was not done to promote the two name brands initially. Yet something
simple as putting a Mentos into a Diet Coke exposed those two companies to numerous people, and perhaps has wound up
in the possession of numerous people who would not typically buy those two products.
Here is an article for a little more information on the subject.
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