Dove’s Pro-age campaign grabs attention and screams originality because its advertisements feature women who are over the age of fifty in their birthday suits. It is original because the advertisements use “normal” women who have “imperfections.” The women have various body types, skin tones and hair color, which conflicts with the media’s normal representation of what a beautiful woman looks like. An overwhelming majority of the media portrays the idea that women are only beautiful if they are tall and thin; Dove’s campaign fights to represent “real” women, which is original in itself.
The Dove Pro-age campaign was extremely effective in creating a buzz of chat amongst societies. The ad campaign has been released through the World Wide Web and in various movie theaters, which automatically generates response because so many people are exposed to the campaign advertisements. The ad had an enormous response rate. It was effective because it let Dove know if these were the kind of advertisements that women actually want versus what the media advertises on a daily basis. The feedback that Dove received was a combination of both negative and positive emotions. While a majority of women praised the campaign for portraying “real” women, some were affronted because the women were naked in the advertisements.
The campaign ran into an obvious limitation; some people were offended by the nudity in the ads. In the United States, the commercials have been prohibited by network TV because the women in the ads were showing too of their bodies unclothed. However, please note that not one of the women’s bodies was entirely exposed and that the ad does not give off a sexual vibe, which raises questions about how our culture depicts sexuality.
No comments:
Post a Comment