Introduction to Media Writing, Maryville University

Welcome to the course blog for the Spring 2009 edition of Introduction to Media Writing.  Here is a link to your course wiki page.  Remember that you need to log in to post to either the wiki or the blog!

Sunday, February 22, 2009

Ball Girl -- Amazing Catch

This is a great example of viral marketing.  This was passed to me in an email, and has been seen by over a million and a half people (and that is just this particular post).  Its done by gatorade, and at first viewing you think it is real.  Its much more "real" looking than a lot of other viral campaigns I've viewed.  The one problem I find with it however is the lack of Gatorade in the commercial.  After she sits back down there is a bottle next to her chair, but if you blink you'll miss it.  I would think a better way to do this would be to change or add a Gatorade sign to the left field wall.  It wouldn't lose its authenticity as most ball fields have filled every last space with an advertisement.  


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