Introduction to Media Writing, Maryville University
Welcome to the course blog for the Spring 2009 edition of Introduction to Media Writing. Here is a link to your course wiki page. Remember that you need to log in to post to either the wiki or the blog!
Sunday, February 22, 2009
Ball Girl -- Amazing Catch
This is a great example of viral marketing. This was passed to me in an email, and has been seen by over a million and a half people (and that is just this particular post). Its done by gatorade, and at first viewing you think it is real. Its much more "real" looking than a lot of other viral campaigns I've viewed. The one problem I find with it however is the lack of Gatorade in the commercial. After she sits back down there is a bottle next to her chair, but if you blink you'll miss it. I would think a better way to do this would be to change or add a Gatorade sign to the left field wall. It wouldn't lose its authenticity as most ball fields have filled every last space with an advertisement.
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment