This is Run DMC and they were a very popular rap group back in the 80s and revolutionized the hip hop world. When you first look at this image you may or may not notice what is going on here. At first glance you may just think it's your normal hip hop photo, but if you look closer this was there accidental advertising pitch with the Addidas with no shoe laces. This was probably one of the coolest ad pitches I've seen. If anyone ever followed this group you know that the Addidas without shoe laces spept the nation and all kids were wearing them in this way. All they were doing was wearing them the way they wanted to and it stuck and became a fad quicker than ever. The group even made a song that was and still is very popular in "My Addidas" and everyone was holding their Addidas in the air with no shoe laces. Obvously, they were limited to these shoes but when you make such a hit so fast what more do you need.
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