As soon as you started talking in class about the viral marketing, my mind immediately went to this ad. I remember the first time I saw it on tv. I couldn't figure out what silencing the rooster could possibly refer to, you just saw this rooster doing things to annoy the people trying to sleep. One had the rooster playing basketball, another had the rooster jumping on a car so the car alarm was going off. After seeing two or three different commercials with the same theme, I had to figure it out. There is no type of adverting on the screen, just this rooster doing things that are very annoying and loud. Then, across the bottom of the screen, you see, visit SilenceYourRooster.com. Well of course you want to see what the ad is for, right? The silence your rooster is the only thing you have to go by. There are no logos, no words, no indication of the type of ad it is. So, I go to the silence your rooster website. Or am I the only person who didn’t get the theme? Then once you go to the website, you see that it is an advertisement for Ambien CR. Oh, I get it, silence your rooster.....silence the noises that abruptly wake you up out of a nice sleep. What a great way to get people to try your product. After you get to the site, you can click on, what else, but the rooster, and order a seven day free trial of the product. The site also includes a game where you can hit the rooster, therefore, silence the rooster.
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