Pond's Facial Scrub-guerrilla marketing

The example that I chose which demonstrated guerrilla marketing was from http://www.ibelieveinadv.com/commons/pondsantibacterialfacial. The reason I chose this example was because of the eye catching 3-D pore in the billboard. I found it amazing that Pond’s felt it important enough to spend double of advertising dollars on two back-to-back billboards to promote their facial scrub product. This advertisement also caught my eye because of the man scrubbing out the bottom of the pore, which is something that we all wish could be realistic, but could never happen. Having that man appear at the bottom of the pore demonstrated in my mind that Pond’s facial scrub gives your skin the feeling of deep cleanliness that most women desire. One thing I would have considered doing differently in this advertisement was switch the color of the background from white to maybe a soft peach color, resembling skin tone color. I’m not sure if switching the color of the background would have a positive or negative affect on the advertisement since Pond’s has a diverse targeted market. Overall I think that Pond’s facial scrub had an excellent idea with this billboard advertisement. I question whether Pond’s advertising dollars were spent wisely because most Americans don’t pay close attention to billboards and the actual advertising appearing on them. Although this billboard is “out-of-the-box” compared to typical billboard advertisements, I wonder if Pond’s would have received more viewer attention on their facial scrub advertising if they had used the same picture concept in print journalism versus billboards.