You guys gotta see this post. This is really an interesting form of guerilla marketing. Does this type of advertising really attract someone to purchase a razor? It seems kinda offensive, but perhaps that a smooth face is no longer enough to sell a razor.
This ad reminded me of being at a dark comedy club with the low lights and a one man “show”. A screen comes up that shows titles to “movie clips”. You click on each “clip” and it takes you to the man going through a scene that has to do with him shaving off his private area hair. There are six “movies” to chose from. You as the audience are allowed to add clapping if you are enjoying the “show”. I can’t imagine this having a good impact for the company, then again, I guess sex sells, but this isn’t really sex, this is some man talking about cutting his hair. To me personally, this is not a good advertising campaign, however, I am not a man, perhaps, this ad is the equivalent of the women being pulled to the skinny ads.
To me, this ad does not sell to the target of people we are going for in our project. The main audience for our ad project is women. However, this is a good contrast to what may appeal to a man.
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