Sopranos-Guerrilla Marketing Campaign

The example that I chose which demonstrated guerilla marketing was from http://brainwash.webguerillas.de/wp-content/uploads/2006/11/guerilla. The reason I selected this example is because it caught my attention through the thumbnail version, seeing an arm dangling out of the back of a taxi cab enticed me to view it further. When I saw the entire image, I really liked the creative aspect of the arm dressed in a nice suit coat dangling out of a trunk. This definitely had great effectiveness considering the people walking by on the sidewalk staring at this arm. What didn’t catch my eye at first was the bumper sticker that was next to the dangling arm which read “Sopranos Only on HBO.” I believe that the position and size of the bumper sticker lacked the total effectiveness and became a limitation of this marketing campaign. When I first looked at the two images of the dangling arm, I didn’t notice nor could I read what the bumper sticker said in the smaller view. In the close-up view, both the arm and the bumper sticker are more visible by people walking on the sidewalk or passengers in other cars. However, the bumper sticker might still be hard to read because of the shadow of the dangling arm and the back end of the car which darkens an already black bumper sticker. I believe that this campaign has originality and creativeness, but I think that if the bumper sticker would have been placed on the opposite side of the arm and made slightly larger, the effectiveness would have been greater.