Introduction to Media Writing, Maryville University

Welcome to the course blog for the Spring 2009 edition of Introduction to Media Writing.  Here is a link to your course wiki page.  Remember that you need to log in to post to either the wiki or the blog!

Saturday, February 7, 2009

Guerilla Marketing

Deb Shearer
Interesting Article to FTC requesting investigation of Guerilla, Viral, Stealth, Buzz Marketing techniques as potentially deceptive advertising.

I think this has visual as well as physical impact














I like this visual of a “cleaner” street marking










Ad for a Dentist’s office – similar to College bulletin board
pull off ads for selling a car or asking for a room mate!













Above examples are from Bootstrapping blog.com













Very creative, applicable and “within bounds.”
In case you can’t see the close up – it’s a carton
of eggs wrapped with a label that says “handled
by Virgin Atlantic” on the luggage conveyor for a
Virgin Atlantic flight.


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