Interesting Article to FTC requesting investigation of Guerilla, Viral, Stealth, Buzz Marketing techniques as potentially deceptive advertising.
I think this has visual as well as physical impact
Ad for a Dentist’s office – similar to College bulletin board
pull off ads for selling a car or asking for a room mate!
Above examples are from Bootstrapping blog.com
Very creative, applicable and “within bounds.”
In case you can’t see the close up – it’s a carton
of eggs wrapped with a label that says “handled
by Virgin Atlantic” on the luggage conveyor for a
Virgin Atlantic flight.

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